Suraj Prakash

// Suraj Prakash

About

I'm a product manager who builds: six years of B2B SaaS and AdTech, hands-on AI application development, and independent research on how advertising and marketing technology are changing.

I started in consultative sales, then took an MBA in business analysis and finance at Manipal International University in Malaysia. In March 2020 I joined Moving Walls, a DOOH and programmatic advertising technology company, as a business analyst building retail dashboards.

Over the next four years I onboarded clients across Latin America and Asia, ran an organisation-wide CRM rollout and worked on innovation strategy. From April 2024 I was Senior Executive Product Manager, responsible for strategy, roadmap and delivery on the programmatic DOOH platform, until I completed my time at Moving Walls in 2026.

Alongside that I build. For the past 18 months Claude Code and Replit have been daily tools, and I've designed, built and deployed two AI-powered products without an engineering team. I also write: twenty research papers in 2026, sixteen of them collected in the first edition of Media Intelligence, and all of them on ResearchGate.

Portrait of Suraj Prakash
Suraj PrakashKuala Lumpur, Malaysia

Introduction

Product manager, AI platform builder, enterprise B2B SaaS professional, and AdTech and MarTech writer and researcher.

  1. Product manager

    AdTech, MarTech and B2B SaaS

    Six years at Moving Walls, from 2024 to 2026 owning strategy, roadmap and delivery for a programmatic DOOH platform used by advertisers, agencies and media owners across Asia.

    • Led a DSP revamp across six product modules
    • A discovery practice that cut development rework by about 30%
    • Ran the executive and stakeholder forums where priorities were agreed
    The product work

  2. AI platform builder

    Hands-on, from requirements to production

    I design, build and deploy AI-powered applications myself, with Claude Code and Replit, daily tools for the past 18 months.

    • AI Performance Mirror: AI-written daily reports from the Zoho Sprint API
    • Inventory Availability Viewer: concept to production in 15 days
    • Both built without an engineering team
    The two products

  3. Enterprise applications

    CRM, ERP and workflow automation

    I turn complex business processes into working systems, connecting product strategy, operations and the customer's day-to-day workflow.

    • Salesforce, Zoho Books and NetSuite integrations: invoices generate automatically
    • An organisation-wide Zoho CRM implementation
    • Client onboarding across Latin America and Asia
    The integration work

  4. Writer and researcher

    AdTech, MarTech, OOH, DOOH and AI

    Independent research and commentary that combines product experience with market analysis: market studies, competitive analyses and product frameworks.

    • 20 papers in 2026, 16 of them collected in Media Intelligence
    • Media Intelligence, Edition 01: a 36-page digital magazine
    • Articles on LinkedIn, and research on ResearchGate
    The research
  • 6 yearsat Moving Walls, across five roles
  • 2AI-powered products built and deployed solo
  • 15 daysconcept to production for one of them
  • ~30%less development rework from discovery first
  • 20independent research papers in 2026
  • 36pages in Media Intelligence, Edition 01
See the work View my ResearchGate profile LinkedIn

How the pieces connect

Each part of the work makes the others better. That's the reason I keep all of them.

  • Product

    Six years on a live programmatic platform keep the research grounded in how order management, auctions and budgets work in practice, not just in press releases.

  • Research

    Writing publicly forces a level of clarity that carries straight into how I write specifications and talk to stakeholders. It also keeps me reading the market, not just my own roadmap.

  • Execution

    Building products myself, from AI tools to CRM and ERP integrations, shortens the distance between an idea and evidence: working software in days, rather than quarters.

How I work

  • Validate before building

    Focus groups, user interviews and usability testing come before engineering time is committed. At Moving Walls, that discipline cut development rework by about 30%.

  • Keep reasoning and arithmetic apart

    Language models are good at interpreting, planning and explaining. Budgets, pricing and billing belong to deterministic systems. As I put it in Media Intelligence: a language model should not be your ad server.

  • Report claims as what they are

    In Media Intelligence every claim is labelled as source-based, editorial synthesis or outlook. Vendor results stay vendor results, and where my own papers disagreed with each other, the magazine says so.

  • Stay close to the commercial case

    My MBA was in business analysis and finance, and it keeps me anchored to the commercial side of a product decision as well as the technical one.

Career

  1. Moving Walls

    DOOH and programmatic advertising technology
    Mar 2020 to 2026

    1. Senior Executive Product Manager

      Product strategy, roadmap and delivery for the DOOH programmatic platform. Led the DSP revamp, including its order management system and auction mechanism, the Salesforce and ERP integrations, and AI-assisted tools built outside the funded roadmap.

    2. Senior Business Analyst, Innovation

      Strategic planning and process optimisation for innovation initiatives across Latin America and Asia.

    3. Business Analyst, Change Management

      Organisation-wide Zoho CRM implementation, and an employee reward system on XOXO Day.

    4. Business Analyst, Client Onboarding

      Client onboarding across Mexico, Brazil, Colombia, Chile and Asia, and product recommendations drawn from recurring client friction.

    5. Business Analyst, Retail

      Retail dashboards and data visualisation in Tableau and AWS QuickSight.

  2. PolicyBazaar.com

    Financial services
    Nov 2017 to May 2018

    1. Associate Sales Consultant

      Consultative financial-product sales: customer needs analysis and solution selling.

Education

Master of Business Administration
Manipal International University, Malaysia, 2019 to 2020. Business Analysis, Finance and Marketing.
Bachelor of Business Administration
Sikkim Manipal Institute of Technology, 2013 to 2017. Marketing and Human Resources.

Certifications

Anthropic
Building with the Claude API; Claude on Google Cloud; Model Context Protocol: Advanced Topics; Introduction to Agent Skills
Google Cloud
Introduction to Generative AI Studio; Introduction to Responsible AI; Introduction to Large Language Models
Data and cloud
SQL for Data Science (Coursera); AWS Fundamentals: Going Cloud-Native
Product and business
Scrum Fundamentals Certified; Supply Market Analysis (Rutgers University); UI/UX for Beginners (Great Learning); Indian Financial Market (NSE / NCFM)

Skills and tools

ProductRoadmapping and prioritisation, Product discovery and user research, PRD, BRD and BDD (Gherkin), User stories and UAT, OKRs and KPIs, A/B testing, Go-to-market
AdTech and MarTechProgrammatic DOOH, DSP and SSP ecosystems, Order management systems, Auction mechanisms, Audience targeting, Campaign analytics
AI product developmentClaude Code, Replit, Generative AI application design, LLM-assisted development, API integration, Ethical AI governance
Systems and dataSalesforce, HubSpot, Zoho suite and Zoho Books, NetSuite, Microservice architecture, SQL, Tableau, AWS QuickSight, Power BI
Ways of workingAgile, Scrum, Kanban, Jira, Confluence, Notion, Miro, Figma

Disclosure. I worked at Moving Walls from 2020 to 2026, in the industry my research covers. To avoid conflicts of interest, the competitive analyses in Media Intelligence do not assess Moving Walls.

Let's talk

About a product role, an advisory project or the research.

Get in touch LinkedIn View my ResearchGate profile