Suraj Prakash

// Work with me

Consulting and collaboration

I help AdTech, MarTech and B2B SaaS teams make better product decisions and turn them into working software, drawing on six years inside a programmatic DOOH business, hands-on AI product building, and independent research into where the market is going.

Product strategy and roadmap advisory

A second pair of product eyes on where a platform should go next and in what order.

Problems I can help with

  • A roadmap driven by the loudest customer rather than evidence
  • Features shipping late because discovery happened after the build
  • Teams across regions pulling in different directions

What you get

  • Roadmap and prioritisation review
  • Discovery plan with interview and usability-testing guides
  • PRD or BRD review

Grounded in: Owned the end-to-end roadmap for an enterprise programmatic DOOH platform at Moving Walls; a discovery practice there cut rework by about 30%.

AdTech and MarTech product consulting

Practical help with the mechanics that make advertising platforms hard to build.

Problems I can help with

  • Designing order management, auction logic or deal types
  • Keeping budgets and inventory consistent across PMP, Preferred and open auction
  • Connecting the platform to CRM and ERP systems

What you get

  • Architecture and requirements workshop
  • Specification review
  • Integration plan

Grounded in: Led a DSP revamp across six modules, and the Salesforce, Zoho Books and NetSuite integrations.

Enterprise applications and workflow automation

Connecting the systems a business already runs on, so information flows without manual work.

Problems I can help with

  • Teams re-keying data between the platform, the CRM and finance
  • A CRM rollout that needs requirements, configuration and adoption
  • A manual reporting cycle that could run on its own

What you get

  • Process and integration map
  • Requirements for a CRM or ERP integration
  • Working internal tool or automation

Grounded in: Led Salesforce, Zoho Books and NetSuite integrations, an organisation-wide Zoho CRM implementation, and built an AI reporting tool that replaced a manual cycle.

Market research, writing and commentary

Research briefings, articles and commentary on the companies, data providers and measurement systems that shape AdTech, MarTech and out-of-home.

Problems I can help with

  • Choosing a data or measurement partner for a specific question
  • Understanding a regional market before entering it
  • Seeing where competitors and partners actually sit in the stack

What you get

  • Landscape or capability map
  • Regional ecosystem briefing
  • Written research brief or bylined article, with sources labelled

Grounded in: Twenty papers in 2026, including regional market studies of the US, Europe, Asia-Pacific and Africa and competitive analyses of the global landscape, plus a 36-page digital magazine.

AI product discovery and build

Turning an AI idea into a scoped product, and where it helps, into a working one.

Problems I can help with

  • An AI idea with no clear user or workflow
  • Unsure what should be a model and what should be deterministic
  • Needing a working prototype before committing a team

What you get

  • Discovery sprint and scoped requirements
  • Working prototype built with Claude Code
  • Review of where AI belongs in an existing product

Grounded in: Two AI-powered products taken from requirement to live production without an engineering team, one in 15 days.

Opportunity assessment for new products

For founders and investors weighing a product idea in advertising technology.

Problems I can help with

  • Is there a real gap, or is it already crowded?
  • Which layer of the stack should a new product own?
  • What has to be true for an outcome-based model to work?

What you get

  • Opportunity memo
  • Competitive and capability map
  • Product thesis review

Grounded in: Research that maps who holds which layer of the OOH stack, and a proposed Outcome Exchange architecture.

Who it's for

  • AdTech and MarTech platforms building or rebuilding products
  • B2B SaaS companies integrating CRM and ERP systems or automating workflows
  • Media owners and DOOH networks adding programmatic or data capability
  • Data and measurement companies working out where they fit
  • Founders and investors looking at advertising technology
  • Agencies building their own technology

How an engagement works

Each engagement is scoped to the question, and we agree its shape before any work starts.

  1. Conversation

    A short call to understand the problem and whether I'm the right person for it.

  2. Scoping note

    A one-page note covering the question, what I'll deliver and what I need from you.

  3. The work

    Research, review, workshop or prototype, with check-ins at the points we agree.

  4. Handover

    Written findings or working software you can keep using, with sources and assumptions stated.

From 2020 to 2026 I worked at Moving Walls, most recently as Senior Executive Product Manager. I take on a small number of advisory and research engagements.

Start with a short note

Tell me what you're working on and what you'd like help with. A few sentences is plenty. I'll reply by email.

Your details are used only to reply to you. Nothing is added to a mailing list.