// Blog
Blog
Research notes and opinions on AdTech, MarTech, OOH and DOOH, AI and product management.
Coming up
The first posts are on their way.
Until then, the research library has sixteen papers, and LinkedIn has the latest posts.
On LinkedIn
Posts and articles I’ve published on LinkedIn. Each one opens the original.
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THE DATA BEHIND THE BILLBOARD - U.S. MARKET DEEP DIVE OOH/DOOH is no longer just about screens, locations and impressions. The real transformation is happening underneath -through mobility data, location intelligence, audience signals, measurement, attribution and optimization. In my latest research, I explored how the U.S. OOH/DOOH ecosystem is evolving from: Measurement → Exposure Intelligence → Attribution → Optimization I looked at the roles of Geopath, Ipsos, Foursquare, Veraset, Unacast, Precisely/PlaceIQ, Adsquare, Cuebiq, Placer.ai, Comscore and Lumen Research, and how these different data layers connect with planning, DSP/SSP activation and campaign measurement. The bigger question is not who has the most data?
Read on LinkedIn: THE DATA BEHIND THE BILLBOARD - U.S. MARKET DEEP DIVE OOH/DOOH is no longer just about sc -
OOH BRAND LIFT POWERPLAY 2026 From Exposure to Impact: Who Will Own OOH’s Outcome-Intelligence Layer? OOH has already digitized the screen. The next challenge is digitizing the intelligence behind the screen. The industry is moving from: Delivery → Exposure → Brand Lift → Business Outcome → Optimization Global OOH reached $54.2B in 2025, with DOOH at $25.5B. Yet programmatic DOOH represented only 7% of global DOOH in the WOO/PwC 2025 benchmark.
Read on LinkedIn: OOH BRAND LIFT POWERPLAY 2026 From Exposure to Impact: Who Will Own OOH’s Outcome-Intelli