Africa sits on a different maturity curve: a $1.2 billion OOH market, 18% digital, where verification comes first. The edition covers South Africa's ROAD currency and independent DOOH verification, Egypt's billboard audits and Nigeria's twelve-city audience study.
18%digital share of Africa's $1.2 billion OOH market in 2025
The full paper isn't on this site yet. This entry summarises what chapter 07 of Media Intelligence reports from it. The original is on ResearchGate.