Traces the consolidation of OOH technology between 2023 and 2026, including Perion's acquisition of Hivestack, T-Mobile's of Vistar Media and Broadsign's of Place Exchange, and argues that competition has moved from screen count to intelligence.
3major OOH technology platforms absorbed into larger ecosystems, December 2023 to November 2025
The full paper isn't on this site yet. This entry summarises what chapter 05 of Media Intelligence reports from it. The original is on ResearchGate.