Maps who leads across six capabilities, from demand-side activation to agentic execution, and finds that no platform leads all six. Introduces a six-level AI maturity ladder and three moats: the inventory graph, the outcome graph and the agentic layer.
6capabilities assessed, and no platform leads all six
The full paper isn't on this site yet. This entry summarises what chapter 05 of Media Intelligence reports from it. The original is on ResearchGate.